The McClain Method | Business Tools For Interior Designers
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.
I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to:
• price your interior design services
• attract high-value clients
• streamline your design process
• improve your client experience
• elevate your brand and visibility
• run your design firm with confidence
…you’re in the right place.
This podcast isn’t about pillows and paint swatches.
Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.
Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.
If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.
Episodes
86: Three Reasons Designers Stay Stuck (And How to Break Through Before 2026)
85: The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of
84: Before You Scale: Why I Chose Alignment Over Expansion
83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena Capra
82: How To Use ChatGPT To Write Your Instagram Captions (The Right Way)
81: How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera
80: Do it Afraid: Navigating Fear and Change in Design with Katie Decker-Erickson
79: Clutter-Free Life: How Clearing Your Space Can Transform Your Mindset with Helen Sanderson
78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business
77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives
76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth with Katie McDonald
75: How to Grow Your Business Using Your Own Story with Jude Charles
74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)
73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows
72: Luxury Clients Aren’t Booking You—Because You Look Budget
71: Want a Product License? Here Are 3 Specific Strategies from Meredith Heron
70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn Nigara
69: Get Out of Your Own Way: Lessons from LuAnn Nigara
68: Branding, Boldness & Brilliance: The McClain Method Podcast Debut Episode!
67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling
66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra
65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb Davids
64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina Duque
63: Live From Italy! How to Unlock Your TRUE Creative Potential & Unchain Your Past
62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn Hutt