72: Luxury Clients Aren’t Booking You—Because You Look Budget

🎙️  Luxury Clients Aren’t Booking You—Because You Look Budget

📌 Episode Summary:
You say you want luxury clients… but does your brand actually look the part?

In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.

From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re ready to stop blending in and start booking premium clients, this one’s for you.

💥 What You’ll Learn:

• Why luxury clients aren’t resonating with your brand
• The biggest ways designers unknowingly sabotage their own marketing
• How to align your visual presence with the clients you want
• A fresh mindset shift that could change your business starting today
• Easy, actionable steps to show up more powerfully and professionally

📥 Free Resource:
Download your free checklist:
“Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉https://mcclainmethod.com/fixmybrand

👋 Stay Connected:
Follow John on Instagram: @johnmcclaindesign
Learn more about The McClain Method: mcclainmethod.com

Transcript

 Ask yourself before you post something, before you say something, before you even put anything out anywhere, ask yourself if that client that you were trying to reach was looking at that video or looking at that picture, or looking at your website or looking at a blog post or reading your email newsletter if that luxury client that you want more of.

The one that you picture being the very best client that you can have, are they going to say, pick up the phone, call them Right now, I want them to redecorate my home, or I want them to complete an addition, or I have a new construction home that I want them to complete. If you ask yourself honestly, every single thing that you put out into the world, if that luxury client is not going to react to that in a positive way, then you are wasting your time and you're not only wasting your time, you're doing yourself a disservice for future business.

For current business. Welcome to the McClain Method, the podcast. For interior designers who are ready to stop hiding and start shining. I'm your host John McClain designer, business mentor, author, and your branding bestie. This is not about paint colors or pendant lighting. It's about building a business that's both visible and profitable inside and out.

From marketing and messaging to mindset systems and visibility. We cover the front stage and the backstage of your design business because you are brilliant. Deserves the spotlight and your business deserves to run like a dream behind the scenes. So if you're ready to be seen, get recognized, and get booked, it's time to let it shine.

Welcome to the McClain Method. Hey y'all. Welcome back to another episode of the McClain Method podcast. I'm your host, John McClain. So happy to have you here as always. And listen, today is going to be a solo episode. This is kind of a, just turn the mic on and speak to you guys based upon what I'm feeling, what I.

Think you need to hear and what I want you to hear, and then hopefully you'll find something in there that resonates with you. But I hope you're doing well and I hope business is great. I know it's a really weird kind of crazy time right now in the world and with the economy, and we're talking to our clients about price increases and what to expect, and then those things happen or they don't happen, or they happen worse than we thought.

It's just like a rollercoaster ride for our minds, right? It's so crazy, and honestly, I see a lot of you out and speak to you online and chats and texts and in person at market and so forth, and I know that it is a little scary for you, and a lot of you seem either confused and you are afraid to do things or you want more clients, but you don't really have the energy to go out and look for those, or maybe you don't know how to look for those.

So today I wanted to talk about something that has really been bothering me for a while, honestly, and I've dropped some little hints on various episodes. But I've never really delved into it like I'm doing today. And I hope that it hits you in the right spot. I hope that it doesn't come off as bashing you over that with something that you're doing wrong.

But my job as a business coach for designers and as the host of this podcast is to give you things that hopefully you never thought of, or maybe things that you didn't really know would move the needle in your business. And these are things that have worked for me or else I wouldn't be sharing them with you.

Henceforth why I call this the McClain Method Podcast, right? I wanted to talk to you today about something that I've seen happening across our industry, and it is time we talk about it. You all say that you want luxury clients, right? You want that mountain of clients that are these quote luxury clients.

You also tell me that you want more inquiries and those, I'm assuming are for those luxury clients that we're trying to reach. And mostly you tell me that you simply want a better business and more business, but you are not showing up. You haven't posted on social media in weeks or when you do, it's giving me this like I'm a DIY hobbyist kind of energy.

Your website is stale. So stale. It is outdated. You're still having things on there from 2015 and you haven't changed the front page of your website in years, or maybe you haven't even changed your website since you put it out there. It's just. Not pretty. Your email, that list that you have, or hopefully you have one.

If you don't have one, that's a problem in and of itself. But the email list that you do have, the people that you do have on your list, even if it's just a handful of current and past clients, it's sitting on the shelf gathering dust. You're not even using it, and even deeper than all of those things, you don't actually know what you want.

Let that sink in. You don't know what you want. You don't know this client that you're trying to reach. So what happens? Your marketing is all over the place. It is messy. It looks messy. It sounds messy. It comes across as messy. It comes across as someone who just threw this together because you felt guilty about not having something posted, or you felt guilty about not sending out a newsletter.

So you just throw a few words onto your flow desk and send it out, and it looks terrible. So today I want to get real with you, like I haven't already, right? Because you might be your own worst marketing enemy. You might be if you're the one doing all of this or even not doing all of this. You could be your own saboteur.

Your inner saboteur, as RuPaul says on the drag race is coming out and you are sabotaging your own business without even realizing it. But the good news is, and there is good news, we can turn this around starting today. I'm going to give you lots of ways to do that today. I'm going to give you things that work for me, things that have worked for coaching students of mine, and I want you to listen and apply some of these things or all of these things to your own business because I'm ready to start seeing a different you showing up online.

All right, let's dive in. So as I said, you say you want electric clients, you want that beautiful project. You want that multimillion dollar home. Your visuals scream, DIY. I go to your pages and I see you looking absolutely horrible. You're disheveled. Your clothes are a mess. Your hair is a mess if you are wanting luxury clients, that is not the language that those luxury clients speak my friend.

It is not. They don't even understand that language, and that's not going to be on Duolingo either. There's no way that you can have that translated into something that your luxury client is going to understand. Ask yourself before you post something, before you say something, before you even put anything out anywhere, ask yourself if that client that you were trying to reach was looking at that video or looking at that picture, or looking at your website or looking at a blog post or reading your email newsletter.

If that luxury client that you want more of the one that you picture being the very best client that you can have, if they're looking at that, are they going to say. Yes. Pick up the phone, call them. Right now, I want them to redecorate my home, or I want them to complete an addition, or I have a new construction home that I want them to complete.

If you ask yourself honestly, every single thing that you put out into the world, if that luxury client is not going to react to that in a positive way, then you are wasting your time and you're not only wasting your time. If you're doing yourself a disservice for future business, for current business, no one is going to react to that except those people who understand and appreciate what you're doing.

So if you do want those clients where the goal of the project is to be the cheapest and to get things done the quickest, and to not have anything custom made or bespoke, or to not be able to even use those gorgeous fabrics that your reps are bringing by and the wallpaper samples that they're dropping off, and you just look at them and think, oh, if I only had a project for this.

If that client that you're wanting is not wanting that, then you're okay. If they're only wanting, you know, the less expensive furnishings and the cheaper things, then you're fine. But if you truly are wanting a luxury client and wanting to actually put luxury products into their home, you have to speak to them in a way that they understand.

And unfortunately, many of you are not. And I know you're saying, I'm so busy, I don't have time to do that. I don't have time to create a beautiful social media post, or I don't have time to write an email. I actually think you don't want to make the time. I think you do have the time. I think you're telling yourself that you don't have the time because you're working on the projects and maybe you have 30 projects and they're all crap projects, but you really want those better projects.

But you tell yourself that I'm so busy, I can't go and change one thing in my marketing right now to reach those luxury clients. I think. That could possibly be the case. And do you know why? Because I have been that person before too. I have been that person who has wanted to get better clients and has wanted to sit down and make a marketing plan.

And this was years ago in my business, and I never made the time early on to do that. Once I did start making the time to do that and put more time and more effort into my marketing and making a conscientious effort to say things to my ideal client, to that very best client that we have out there, everything changed.

It really, really did. I. So the hard truth of this is you cannot expect a luxury result from inconsistent actions. Let's fix some of these things, and I can't cover enough in this episode, and God knows how long or how short this episode is going to be today, but it will be what it will be. And as I said, I want to help you fix some of those things.

So starting with some of the most common self-sabotaging behaviors that I see you guys do and how to shift that. First of all, start with what you actually want. Before you change your marketing, ask yourself, what am I really trying to build? What type of business do I want to have? What is the goal? What is the brand?

I would love it if you would ask yourself what brand you're looking for, even more so than what business you're trying to build, because your brand is truly the public facing part of your business. But when you ask yourself, what are you really trying to build? I doubt many of you are trying to build a business based on DIY clients or a business based on budget conscious clients.

No. I think many of you are wanting fewer and better clients, and I know journaling is not something that many of us enjoy doing. But if you could just simply write down in your journal or even on a notepad or even in your phone. What kind of projects excite you? Ask yourself that. What kind of projects light you up?

Is it renovations? Is it seeing a whole house come from the ground up on a new construction? Is it just furnishings in decor? Is it working with a client simply on a consultation and then giving them everything that they need to implement that? Whatever lights you up, whatever excites you. Write that down and keep a list of those things.

Also, ask yourself what kind of client drains you? Ooh, right, that's a good question. What type of client have you worked with in the past who has completely drained you? Or ask yourself what type of client could drain you if you're just starting out? Maybe you don't have a lot of clients in your repertoire yet.

You can ask yourself, what type of client do you anticipate draining you? What energy from a client would drain you? Is it someone who is always calling you and emailing you and God forbid texting you? Is it someone who is questioning everything that you do and never making a decision? Is it someone who is so inconsistent in what they're relaying to you, that they're messaging on their design plan has gone this way and that way, and you're just getting frustrated?

Ask yourself what type of client drains you, and then that client is the one that we are going to avoid. And then next, align all of your content and your messaging to these goals. So after you write these things down, you're going to adjust all of the content online, on your website, on your social media, on your blog, on your newsletter.

All of these things are going to be changed to change that messaging towards the goals, towards those people, toward those type of projects that you're looking for. And here's the kicker. You're not going to do what everyone else is doing. You're not going to do what you see your friend doing, or what you see another designer doing, or what you think quote unquote is working.

You're going to do what is right for your brand. For your company and for your ideal client and those ideal projects that you want. And when you do that, you're going to stand out heads and shoulders above everyone else because what are the things that gets more noticed online? What are the things that gets more noticed in marketing?

Is the things that are different from what the mask public is doing. And you need to find that out. And the easiest way to do that is align your messaging with those goals that I just had you write down. Next show up, show up. Show up even when it is not 100% perfect. I'm not asking you for perfectionism here.

God knows we are all perfectionists in our own mind and we are sabotaging yourself in those ways as well. But I just want you to show up and I want you to choose a platform. That could be Instagram, that could be LinkedIn, that could be your blog, that could be a podcast if you have one. That could be your newsletter, whatever method you have, a platform that you feel comfortable in.

Choose one and commit to that. All I'm asking you to do is one post a week on whatever platform you choose. So let's say it's Instagram. Choose one post per week that is a good post, a really, really good, solid post with beautiful photography with words that you've thought about. Use chat GPTA little bit if you need to.

Put your thoughts in and then let it send out something that could be an Instagram post. Just say, Hey, chat, CPT. I want to create an IG post around this. Here are my thoughts and let it say something and then when it comes back out, you can edit that as you need to. But just start with one quality post per week.

I go to some of your igs, you guys, and some of you have not posted in months and I know some people feel that Instagram is not the place to reach luxury client. I still beg to differ. Every single person is going to go to your IG page because you know why? Instagram also is a search platform. It shows up on search engines when you are Googling online, and now things that are showing up in AI also is your Instagram.

So if you are not putting things on your Instagram that are reflective of your brand and the client that you're trying to reach, and that client goes there and you've been ghosting that platform for weeks or months, they're going to feel. You don't even care about your business, and definitely they will feel that you are not speaking to them.

So I want to give you the goal of one quality in all capital letters opposed per week. This is a great place to start, and if you're really busy and you're telling yourself you don't have time, you need to make the time. You can batch your content monthly. Let's say you take one two hour session, so once a month you work for two hours on a Monday from.

At 9:00 AM until 11:00 AM right? That's the days that many people don't want to see you anyway. Give yourself two hours, and in that two hours, come up with four or even more quality. Again, quality post. When you finish that two hour session, you're going to feel so great that you have four posts created and those four posts can be put out onto your Instagram or your LinkedIn or whatever platform you decided to commit to, and then you have an entire month of marketing.

Granted, it's only one per week, but that's all I'm asking of you right now is one post per week, one two hour session equals four or more posts, but minimum of four. Then you have an entire month of posts and your IG or your LinkedIn. Does not look like a ghost town with tumbleweeds rolling through it.

And then the next thing I want you to remember is you can repurpose all of this. I repurpose things all the time. If I get an idea for this podcast, chances are this podcast is going to turn into a newsletter component. It might even turn into a coaching session. It's going to turn into a download for sure, because I have a download for you at the end of this that I'm going to let you know how to get.

You can repurpose your material and it can be put into so many things to stories. For instance, if you're on YouTube, it can be a YouTube short. But for the purpose of this, let's say you turn that caption for those posts, so you have those four posts that you created in that two hour session, right? You committed to that, you put it onto your calendar.

No one else is allowed to book that time with you, and so you have four posts with four quality captions, right? Turn that caption into a newsletter. Okay? Turn that caption into a great newsletter. Look at that caption and ask yourself, what components of this can I really just enlarge and blow up and turn into a full fledged newsletter?

Or maybe it's a part of your newsletter. That caption has lots of wings that are ready to fly. It's just up to you to decide how to do that. And again, your friend chat, GPT can help you here. You can take that caption and ask Chat GPT to help you write a newsletter. Now, you know I've told you before. When you're using any sort of AI platform, I want you to use it as your assistant.

I don't want you to use it as a replacement of yourself. Read over that. Make sure that it is things that you would say and that you would recommend to people and that you know would come out of your own mouth, or else you're going to look like a total idiot when it comes out into the world and they're thinking, wow, this really is not like what they've told me before.

I see you out there, you guys, I've, I've watched you guys. You don't know that I am, but I'm sort of creeping around looking at your post and reading the captions. You guys were so funny because in the past many of you had trouble putting together even one or two sentences for your Instagram post, and then suddenly you're sober.

Both that you have like two paragraphs as your caption. It is so funny to me that suddenly you just are these English scholars that are able to create this amazing caption. And I'm not poo-pooing you. I'm not making fun of you, I promise. I just know. And I can see when someone is using AI or chat GPT to create all of their content for them.

I want this to be an authentic caption and I want you to write an authentic newsletter based upon that. So the moral of that story was take those captions and turn them into a newsletter. Now I. If you take those four posts with those four captions, that technically is four newsletters. And if you're thinking, oh my God, a newsletter is so complicated, it does not have to be, you can make a simple newsletter.

What if your newsletter only had one point that you were driving home in it? Many people only want one point because it's a lot to read. Newsletters, it feels like work for some people. So if you just create a simple newsletter to your existing and past clients and whomever else you have on your email list, then again, I want you to get an email list, but that's an entirely different subject.

But at least send out a simple newsletter based upon those four posts and the four captions that you have in those posts. You can also turn those posts into another reel, or as I said, at least put them in your stories. I know stories are drawn after 24 hours, but there have been times when my stories get hundreds and hundreds of views and my posts or my reels don't get any or very few.

So you don't discount the fact that you can get business and you can get eyeballs on your stories. Many people don't even look at posts or reels anymore. They go right to the stories because to them that feels fresh and interesting. So ask yourself how you can take those posts and turn the video into a reel.

Make these things work harder for you. Make the things that you are using have more wings to fly. Find ways to repurpose what you have already put out there into the world. One thing that I do on every project, when we photograph a project professionally, I make sure that I get tons and tons of video on my phone because I know that I will want to turn that into content later, and if I don't record it, then when the house is beautiful and the flowers are out, and the candles are lit, and the table is set.

I know that that will never look that great again unless I go through all of the trouble to do that, which I know that I won't. But I want you to think about when you're doing these photo shoots, go ahead and have your own little mini plan on the side for marketing and do lots of different posts and videos for your IG and later down the line, I want to do an entire episode dedicated.

Two methods of photography for your own phone, for Instagram, for stories, for reels, and not all professional photographs because you can capture some beautiful, beautiful things from your phone, and people want to see those in different methods. So down the line, we'll do another episode about the techniques that I use to capture video on my phone for repurposing later, but for now.

I just want you to ask yourself how you can take those four posts that you just created and turn them into many, many more things. Next, I want you to audit your brand vibe. Ask yourself, would you hire you based on your Instagram feed? If you went to your feed right now and looked at it all things considered, that could be the type of posts that you're making.

That could be the quality of the photos. That could be, if there's nothing having been posts for months and months, or weeks and weeks, would you hire yourself? Based upon the feed that you're seeing in front of you. The next thing I want you to ask yourself, is your visual style reflecting the caliber of work that you want to retract?

Are your photos high quality photos for the most part? Are your videos well done? Are you showing images at your very best? Client wants to see that will trigger something in their brain to call you or to reach out to you or to schedule a discovery call with you. Is the visual style on your website, on your social media, is it reflecting the type of work that you want to do more of?

Ask yourself that. Remember, it does not have to be perfect. I'm not telling you that because I know you're going to have analysis paralysis and you're going to think about this over and over and try to make it perfect, but it does not have to be perfect. It has to be intentional, my friend, it has to speak to someone in whatever way that is.

It can be a picture of yourself. If it's a lovely headshot that you've had taken in the caption, you can talk about the things that are meant for your ideal client, those intentional moments that resonate with those pain points, those things that drive your very best client crazy, and how you can fix those.

And when you do that. You're speaking to them, of course, but again, that also is going to show up in lots of search engines. Now, we talked about an email list, and I want you to use your email list, even though you keep ignoring it, like it is a redheaded stepchild, and sorry for all of your redheaded stepchildren out there, but that's just a phrase.

So I want you to pull out that dusty old email list. Pull it out of the drawer, and I know you have one somewhere. I know you have emails, even if you don't have a formal list created, you have emails of your current and past clients, and you have emails of friends, and you have emails of past coworkers.

If you were working at a different job before you became a designer. You have emails, you just need to create a list. Now, do it ethically, of course, do it ethically to where those people understand that they're on the list, and then you give them ways to opt out. Of course. So I'm not suggesting that you just throw everyone on there without asking, but get that email list going.

When you do have new clients coming on board with you, let them know that you are going to add them to your email list because they need to know that. And then when you do that, you're going to keep adding, adding, adding more people. I even add people from my discovery calls to my email list because that will grow pretty quickly when you are even speaking to people who are considering working with you and they haven't even signed yet.

They might want to work with you down the road, but back to your email list and a proactive way to handle that this month, I want you to write one email, just one. One email, send it out to your list. If you have a list of three people or five people, or 5,000 people, write one email this month, only one email.

You can again make it very simple. It does not have to be complicated with lots of bells and whistles. One email this month that speaks to your ideal client is going to move the needle and is going to allow you to see that it's not rocket science when you're putting these together. You just have to speak from the heart.

You have to speak to the person who is on the other side of that email list, your very best client. Some things that you could do is share a story about a past project, stories about something that your past client overcame. It's a story about how you went to a trade show and was just floored by all of the marble pieces that you saw, or maybe the new metallic that is in.

Or maybe you went to a fashion show and you saw comparisons between fashion and design, whatever that is. Put something out there and share a story about something that means something to you. When you start writing about things that mean something to you, the words flow. They're not even going to feel like a hard task because it is something that is in your heart and it is something that you want to say.

And I do want you to include photos in this newsletter. I mentioned earlier that you could just write the words. Yes. That is the very, very basic. But people who are looking to us for future business do want to see photos. Even if it's a photo of a beautiful hotel that you visited, or if it's a photo of some tile that you saw at a store.

If those are things that your very best client wants to see, put those in there. Don't inundate with tons and tons of photos. Be selective and put beautiful photos in there. They don't always have to be photos of your projects. Remember that. And then lastly, you can include a tip. What is one tip that you can include to that person who reads that email?

Your very best client. What kind of tip could you give them right now to change something in their home this weekend? Maybe you want to tell them it's easier to arrange a floral arrangement if you choose various types of flowers, but in the same color. Or maybe you want to tell them how to get their patio springtime ready, and here are just a few tips for that.

Whatever you can do to make them feel as if you understand them and that you are giving them valuable information, that could be a fabulous tip that will resonate with them, and they will remember you when they want to work with you. So remember, it does not have to be perfect. It just has to be intentional.

Done is better than perfect, and consistency breeds trust. So consistency in doing things is going to get more trust. If that person is seeing this email come in and over and over every month, a consistent email from you, from the heart speaking to the things that they care about, that consistency is going to cause that person to look forward to your email and newsletter to look forward to what you have to say.

And again, don't try to be perfect. Yes, make it aesthetically pleasing, but do not have analysis paralysis and just freeze and be afraid to move forward because you are trying to make it perfect. Done is better than perfect. I. Then lastly, stop hiding behind your work. I know it is safer to show some pretty photos, right?

And I do want you to show those, but your clients are buying from you. Clients buy from people, not from images that they see. So make sure that you show your face, you have your voice and you have a point of view that is different than everyone else. And I've seen some of you come on camera and you shouldn't have no place being on camera that day, but when you do come on camera, please ask yourself, if you are in a state where your very best client is going to react to that, are they going to feel as if you are the designer who can take their multimillion dollar home and transform it into what they want?

Chances are, if you're coming on there looking as if you are working on a DIY project. You are not going to be able to speak to that client visually with your image. So you do need to care about yourself. Do not strive for perfectionism on yourself, but you know, make yourself look presentable. Just pretend you're going to a fundraiser or you're going to a meet and greet.

Or if you guys have been to High Point Market, just pretend you're going to High Point Market and look like that. But I want you to share your face on your stories, on your post, on your newsletter, and especially on your websites. If I go to one more website. I see the name of a business, but I do not see the name of the person behind the business.

I am going to scream you guys, you have to put your face on your website. People want to do business with you. They want to know about you. I remember I shared stories about how my grandfather helped me build houses and how I learned a lot from him and my family, and I use that as part of my bio that resonates with so many potential clients because they see.

That I have been doing this for a long time, that I care about this and, and if it's a renovation project that lets them know that I understand the ins and outs of renovation. So please don't be afraid to share your point of view, share your story and is going to be the thing that really sets you apart from other people because you know why no one else has your story.

I'm gonna have my friend Jude Charles on the podcast again very soon. We just recorded a new episode and you're going to love it. He is the guru. Storytelling, and I've always felt storytelling is powerful, and I love how Jude just pulls that out. When you are thinking about your own marketing, I want you to ask yourself what stories from your past can you share with potential clients to let them know that you are the client for them?

So today I'm asking you to post a 32nd story looking your best, not perfect, just looking your best, introducing who you are and what you do. Have a little. Elevator pitch. Have a little one-liner about your business. Have a little tidbit about something that you cherish about your business. Tell somebody today on a 32nd story who you are and what you do.

Set your phone up, hold it up in front of you. If you have a beautiful four year in your home when the lighting is great, hold your phone up. Just do a short introduction. Hi, I'm so and so. I am the interior designer for busy professionals who just don't have the time to focus on their home. I take that worry off of them and give them the home of their dreams, and my specialty is in renovation, so if you have a renovation that you're considering, reach out to me.

But my favorite part of every project that we do is always the styling, when the furniture arrives, when I can. Put those accessories out, and you come home and you see the beautiful, beautiful home that we have transformed for you or something like that. You did my picture, but just today, post a 32nd story telling people who you are.

If it feels awkward, that's okay. Just keep doing it until you feel that you've done a great job. And again, we're not looking for a perfect, we're looking for something that moves the needle. On that potential client to call you and to work with you. All righty. Here's my final thought and I want you to know, again, I'm not beating you guys up.

I'm doing this to help you. If I didn't care, I wouldn't take the time to even make this podcast or this episode. And I just want to remind you too, that you don't need more time. You just need more clarity and more confident and more consistency. I'm gonna say that again. You do not need more time. You need more clarity in what you're trying to do and who you're trying to reach.

More confidence that you are the person for that very best client and more consistency in what you're doing. You have to show up regularly even when you don't want to. So keep that consistency going and make sure that you are in front of those people who are going to work with you and want to work with you.

So when you clean up your messaging. Refine your visuals and speak with clarity. Your marketing becomes a magnet. It becomes a magnet for that person when what they are seeing and what they are hearing from you is crystal clear messaging to them, to their heart. I. You are magnetic to them. You can have fewer and better clients too, as I said, and you can attract higher end projects, but it starts with showing up like the business.

You tell me that you want to run. The ones that you all tell me that you want to run, you have to start showing up like that business, like that brand or else it will never happen. All right. That was a lot, and I think some of you need a little shake to wake you up and to say, okay, maybe I do need to do this.

Maybe I do need to do more. Maybe I do need to be more consistent. Maybe I do need to think about what I'm saying. Maybe I do need to think about what I'm looking like when I'm coming on, or what I'm posting or what type of projects I'm posting. Yes, you do. All right. I created a free checklist for you for this episode.

It's completely free. It's called Stop Sabotaging Your Marketing, six Ways to Get Aligned With the Clients that You Want, and you can download it right now from the link in the show notes, or you can head to McClainmethod.com/fix my brand, and you can download that for free. It is just six simple ways to get yourself aligned and to correct your marketing and your messaging, and to reach those clients that you want to reach.

So thank you for listening today. Thank you for staying until the end. Thank you for hopefully wanting to apply some of these things to your business and to move that dial closer to finding fewer and better client because your brilliance, as I say, is your brand. Don't dim it, design it. I'll see you next time on the McClain Method Podcast.

Thanks for tuning into this episode of the McClain Method Podcast. I'm so grateful you made it all the way to the end because that tells me that you're ready to do the work that truly transforms your brand, your business, and your life. If you want more tools, trainings, and behind the scenes looks at what I'm building next.

Head over to McClainmethod.com and don't forget to follow along on Instagram at the McClain Method for even more drops of brilliance. And remember my friend, your brilliance is your brand. Don't dim it, design it. I'll see you next time.