The McClain Method | Business Tools For Interior Designers
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.
I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to:
• price your interior design services
• attract high-value clients
• streamline your design process
• improve your client experience
• elevate your brand and visibility
• run your design firm with confidence
…you’re in the right place.
This podcast isn’t about pillows and paint swatches.
Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.
Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.
If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.
The McClain Method | Business Tools For Interior Designers
85: The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of
The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of
Even the most talented designers can unintentionally miss the small-but-critical details that shape how clients feel throughout (and especially at the end of) a project. And let’s be honest: clients remember the final 10% more than the first 90%.
In today’s episode, we’re diving into the quiet gap in most design businesses — the part that turns even the most beautiful projects into stressful, confusing experiences for clients.
We’ll talk about install-day chaos, missing FF&E clarity, post-project confusion, and the lack of a true care system that guides clients after the reveal.
If you want smoother installs, calm clients, and a luxury experience from start to finish, this episode is your starting point.
If you’re ready to make your client experience feel elevated, organized, and unmistakably professional, this episode will give you the clarity to get started — and the tools to take it further.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
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