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The McClain Method
Welcome to The McClain Method—the podcast for interior designers who are done playing small and ready to be seen.
I’m your host, John McClain—designer, business mentor, author, and your go-to branding bestie.
This isn’t about toss pillows or paint swatches. Around here, we dive deep into the business of design—mindset, marketing, visibility, systems, and everything in between.
So if you’re ready to build a bold, profitable, and well-run business that truly reflects your brilliance...
You’re in the right place. It’s time to let it shine.
The McClain Method
57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma
In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.
Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.
Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.
This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.
00:00 Introduction to The Designer Within Podcast
00:43 Meet Leonardo Ledesma: Founder of Art Seen
02:02 Leonardo's Journey from Architecture to Art
05:06 The Business of Art: Challenges and Triumphs
09:33 Evolution of Art Scene: From Analog to Digital
13:51 Finding and Representing Unique Artists
14:54 Collaborating with Designers and Architects
17:05 Art for Residential vs. Commercial Spaces
19:13 Advice for New Clients and Designe
5 Things I'd Do Differently If I Started My Design Business Today
A free 5-part private podcast course for interior designers who want real clients, real profit, and a clear plan.
✅ Price your services with confidence
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…and more.
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