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The McClain Method
Welcome to The McClain Method—the podcast for interior designers who are done playing small and ready to be seen.
I’m your host, John McClain—designer, business mentor, author, and your go-to branding bestie.
This isn’t about toss pillows or paint swatches. Around here, we dive deep into the business of design—mindset, marketing, visibility, systems, and everything in between.
So if you’re ready to build a bold, profitable, and well-run business that truly reflects your brilliance...
You’re in the right place. It’s time to let it shine.
The McClain Method
56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer Stoner
In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.
She discusses the importance of continuous education, networking, and building trust with clients.
Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.
Tune in for actionable insights on blending business acumen with creative design.
00:00 Opening Thoughts & Welcome: Always Be Educating Yourself
00:19 Welcome to The Designer Within Podcast
01:32 Introducing Jennifer Stoner
02:00 John's Trip to Italy
03:27 Jennifer Stoner's Background and Career
03:59 The Importance of Contracts and Communication
06:08 Building Trust with Clients
08:05 The Intersection of Law and Design
16:18 Starting a Retail Store
19:39 The Evolution of Design Processes
30:21 Innovative Communication Strategies
33:35 Organizing Job Sites with QR Codes
34:15 Building Trust with Clients
34:34 The Importance of Continuous Learning
36:40 Networking and Trade Shows
38:38 Experimenting and Innovating in Design
44:29 Identifying Ideal Clients
49:44 Brand Collaborations and Marketing
58:08 Concierge Services for Clients
01:03:43 Conclusion and Final Thoughts
For more information on Jennifer Stoner:
Website | https://www.jenniferstonerinteriors.com/
Instagram Handle | https://www.instagram.com/jenniferstonerinteriors
Facebook | https://www.facebook.com/jenniferstonerinteriors/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://themcclainmethod.johnmcclain.co for information on coaching, memberships, and more!
📄 For Podcast Downloads & Freebies: https://themcclainmethod.johnmcclain.co/freebies
🍸 To join The McClain Method Lounge on Instagram: https://themcclainmethod.johnmcclain.co/mcclain-method-lounge
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
